In the far east, of the german part of Switzerland, there is a place - not on a map but in the mind. It is where Benji Amaru and his fellow adventurers Luca and Cyrill from Undollic Studio decided to put their heads together and to start a movement, which purpose is to feel, share and spread love. It is not just a t shirt, not just a bag and not just a hat. It is your key to enter our empire of love - the kingdom of our hearts.